Lexus: The Secret History of Toyota Motors Quest to Conquer the Global Luxury Car Market Chester Dawson

ISBN: 9786613175137

Published: May 4th 2011

ebook

320 pages


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Lexus: The Secret History of Toyota Motors Quest to Conquer the Global Luxury Car Market  by  Chester Dawson

Lexus: The Secret History of Toyota Motors Quest to Conquer the Global Luxury Car Market by Chester Dawson
May 4th 2011 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 320 pages | ISBN: 9786613175137 | 5.14 Mb

20 Years of Defining PerfectionThe author takes us on a breathtaking genchi-genbutu (meaning go and see) as if we are in Toyota City. A must-read for a car nut.Shin SanoCEO, Sano ResearchAssistant Research Professor, Illinois Institute ofMore20 Years of Defining PerfectionThe author takes us on a breathtaking genchi-genbutu (meaning go and see) as if we are in Toyota City.

A must-read for a car nut.Shin SanoCEO, Sano ResearchAssistant Research Professor, Illinois Institute of Technologys Institute of DesignWith his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the companys risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the worlds most successful business stories.Kevin R.E.

WattsEditor, The Lexus EnthusiastPraise for the Hard Cover EditionToyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere.

Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.Ezra F. VogelHenry Ford II Research Professor of the Social Sciences, EmeritusHarvard UniversityChester Dawson brings to life the story of Lexus.

This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.Michael SilversteinSenior Vice President, The Boston Consulting GroupWhile Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way.

Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.Micheline MaynardAuthor of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market



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